ATX Spine

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Practice size :

One Location
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Specialty :

Medical Practice
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Location :

Austin, TX
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Build a comprehensive online presence and digital strategy. Essentially creating their digital brand and awareness from scratch. ATX had a simple DIY landing page that generated no traffic, had no conversion tracking and no call to action. ATX had little to no web, social media presence or optimization/analytics.
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Built the online image for ATX and established their performance optimization strategy. This included a data-driven, healthcare specific approach with compelling content and creative starting with their webpage. Paid Ad campaign- Utilizing Google, Facebook, Yelp and display ads Bold MD researched and optimized keywords using AB testing.
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By aggregating their call log and patient data with the call report from the display ads, ATX has been able to identify new patient volume and attribute it directly to the new digital strategy put in place by BOLD. Once the new patient is established, they are entered into an eblast marketing automation/CRM/nurturing funnel to drive repeat customers and increase the lifetime value of each new patient. Overall in a 90 day campaign from build to tracking, ATX has built a digital presence that has begun establishing their brand and loyal audience. In addition, by tracking their phone calls from ads put into place by BOLD they have shown new patient growth, resulting in an increase in revenue over the past 90 days.
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