By aggregating their call log and patient data with the call report from the display ads, ATX has been able to identify new patient volume and attribute it directly to the new digital strategy put in place by BOLD. Once the new patient is established, they are entered into an eblast marketing automation/CRM/nurturing funnel to drive repeat customers and increase the lifetime value of each new patient. Overall in a 90 day campaign from build to tracking, ATX has built a digital presence that has begun establishing their brand and loyal audience. In addition, by tracking their phone calls from ads put into place by BOLD they have shown new patient growth, resulting in an increase in revenue over the past 90 days.