Our platform/strategy has only been live for less than 2 months before Covid. The Return on Ad Spend went from 67% to 137% from our initial optimizations to Google Ads, its a month over month analysis, based on the effectiveness of our digital strategy in the Las Vegas location we expect to see the same uptick in display ad results for Rice Village. Competition is the main factor. ECRV is competing in a digital landscape geofence location with many top competitors. Programmatic benchmarks are built upon month over month, if ads are turned off or budget reduced the downside is losing ground to the competitor in the geofence with the programmatic media.